A prospective client was checking out our website the other day and she made the following comment, “who cares about passion, everyone has passion”. I must admit I was lost for words, I mean I knew it was important to me, but why? So I asked myself the question, why is passion important to me?
Passion is the difference that makes me go the extra mile. Call it commitment, call it what you want, I call it passion. Passion drives me to continually look for better outcomes, either in life or in business, it is the difference when times get tough and I need to dig a little deeper. Passion is a focus that continually drives me not only to do those things that I like to do but also the things that I need to do. The difference between success and failure is often an accumulation of those 1% moments, those little moments that make the difference between a good job and a great job. Passion often makes the difference when it comes to those 1% moments.
In essence my response to my client, was, “I’ll tell you why passion is important to me. I love what I do and I am committed to my clients and passionate about my business. To get the most out of life you need passion, without passion there is no persistence, without persistence there is no performance. Without performance we are all just spectators on the stage of life. I choose not to be a spectator”.
That is why passion is important to me. Why is it important to you?